Make “Google My Business” Part of Your Marketing Plan
Blog post by Josh Lunsford, Director of Communications
Our online presence should be seen as part of our communication toolbox and part of our customer service team. A strong part of both of those is how people find you in an internet search. You can control a lot of that very easily with Google My Business.
Google My Business is this generation’s phone book, but an editable phone book on steroids. And it’s all free!
So, let’s say someone needs to find your address or phone number. They search for you on Google (or Bing, we’ll talk about that shortly) and expect to find the information they need. Sometimes they find your number and call you. They may have found your mailing address, but need your physical address. Maybe they find your phone number and call, but no one answers. They just needed to know when you open tomorrow, because they want to drop off a big check. Google My Business can be the answer we need to have the best information right in front of the public.
You claim your business and then edit the information. It’s all incredibly easy. Sometimes you need to verify by sending a copy of a utility bill or incorporation letter. They will walk you through what you need to send. Send it in and you gain control of your business listing.
Once you have access to edit the content, you can change:
- Title of your business
- Address of your business
- Hours that you are open
- Special days you may be closed (holidays, etc.)
- Phone number
- Business description
- Photos of your business!
- And more.
Adding photos to your Google My Business listing may seem like an extra step that you don’t need or have time to do regularly. Just an insight, the photos in our listing were viewed more than 2,100 times just last month and more than 9,000 times in the last quarter. People want to see your facility, your staff and what they will be encountering when they come to your space. It’s also a great way to highlight the stories that you want to share with the public.
There are so many other things that you can do with Google My Business. It’s a perfect way to get some insights and analytics on how people find you. It’s great to see, if they find you, how they engage with you. You can create posts, control ads and see reviews.
If you haven’t claimed your business, start the process today. If you have done it, update your information. Add some new pictures. Update your holiday hours. Keep your listing updated so you can provide the best information to those who are needing your services or wanting to support your mission.
Bing Places for Business
The world’s number one search engine is Google. The world’s number two search engine is YouTube. However, you should never discount Bing in your communication toolbox.
Spend time updating your Google My Business listing, but then head over to Bing Places for Business. Here’s why!
Scenario: Picture a woman, let’s call her Linda. She is over 55 years old with grandchildren. She doesn’t have a computer at home, but her out-of-state children are now posting pictures on Facebook and she wants to see them. Linda goes to the local electronic store to get a computer. She may not buy the fanciest laptop, just something that will let her browse the internet and get on Facebook. She buys a Dell, which is running Microsoft Windows. The default browser is Microsoft Edge and the default internet search engine is Bing. If she is looking to volunteer at a nonprofit, find an organization to donate money or potentially find somewhere which she can access services, she is going to be looking on Bing. If you have spent all of your time making sure your Google My Business is up-to-date and completely neglected Bing Places for Business, you aren’t going to be giving the best customer service to Linda. You may be missing out on a great volunteer or even potential funding.
There won’t be as much traffic to your Bing Places for Business, but you should be sure you are updating information there.
Join us for Marketing 101 or Marketing 201 classes to talk through what information you should have on there, how to track people who visit it and how to maximize the engagement when they find you online and click to go to your website!